OUR HISTORY

Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Monona opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated and effective work of so many Kayser employees, we grew to be one of the largest Ford dealership in the state.

Kayser has since grown to sell Chrysler, Dodge, Jeep, Ram, Chevrolet, Buick, GMC, Isuzu Trucks, Ford and Lincoln brands in eight locations: Sauk Prairie, Pulaski, Oconto Falls, Watertown, Janesville, and Madison.

OUR TEAM

As a premier new and pre-owned car dealer in the Madison area, we enjoy the challenge of meeting and exceeding expectations each and every time.

That is why we truly believe that our employees are our greatest asset! As such, we treat everyone on our team with respect and appreciation for their contributions to the company.

It’s our philosophy that your success is just as important as that of our business. We believe not only in providing ongoing development and training, but also in providing opportunities to enhance your abilities and to perform your role effectively in order to prepare you for the next step in your career.

At Kayser you may hear our team members say, ‘There’s just something different about working here compared to other places.’

That unique sensation is the result of the family-oriented atmosphere we actively cultivate within our company. This familial vibe is woven into the fabric of our workplace, whether it’s the monthly all-dealership lunches that bring us together, the collaborative spirit that propels our teams to help one another succeed, or the thoughtful gestures like gifting our technicians a new pair of boots annually  and ensuring our teams enjoy all major holidays on their terms, not at work. We prioritize open communication among our eight locations so you can confidently reach out to your peers for support and guidance, fostering a collaborative environment that enhances everyone’s success. This focus on creating a family-like atmosphere is not just for our team members - it extends to our guests as well. We believe that when our teams feel connected and supported, it translates into an exceptional experience for our guests.